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14Jul 2016

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291

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Why You Should Be Advertising On Facebook
Marketing, Social Media by Sam Ford

With more than 1.4 billion active users and more than 900 million hits a day, we don’t need to tell you that Facebook is pretty massive. Put another way, there’s the potential for businesses that advertise on Facebook to reach the equivalent of the population of China. Being the second most visited website in the […]

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09Jun 2016

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346

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Using Google Trends to Boost Your Site’s Content
Content by Sam Ford

When thinking about the process of creating insightful and engaging content for your website, it can be quite easy to feel as if you’re fumbling around in the dark. Wouldn’t it be really useful if you could truly understand your target audience’s behaviour and interests? Well you’re in luck, as Google Trends lets you do […]

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20Apr 2016

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374

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How to Deal with Duplicate Content on Your Website
Content, SEO by Sam Ford

Duplicate content refers to identical or very similar content existing on more than one URL. It is a problem for search engines insofar as they will struggle to know which page to rank first and may even end up devaluing the whole group of pages. You may have duplicate content existing on your site without […]

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14Mar 2016

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388

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Off To Uni? Making a Student Blog Work For You
Blogroll, Learning by Sam Ford

It’s that time of year when countless thousands of students pack up their things and head off to University. It’s a time for optimism and change; it may also be a time to start writing about the things you care about and publishing those thoughts on a blog. The good news is that for roughly […]

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10Feb 2016

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353

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Essential Yet Simple Website Health Checks

Essential Yet Simple Website Health Checks From an organic search perspective, you always want to ensure that you’re doing all you can to remain visible to both search engines and searchers. Whilst SEO can be a long and costly process, there are plenty of simple (and usually free) health checks you can be carrying out […]

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